Digital Marketing Course
Duration:
60 HRS
Subjects:
Wordpress,Seo,Smo,smm,ppc,google Analysis
- Table of Contents
- About the Tutorial
- Audience
- Prerequisites
- Copyright & Disclaimer
- Table of Contents
- PART 1: BASICS
- 1. WORDPRESS-OVERVIEW
- What is Content Management Sysytem(CMS)?
- Features
- Advantages
- Disadvantages
- 2. WORDPESS-INSTALLATION
- System Requirements for WordPress
- Download WordPress
- Create Store Database
- Set Up Wizard
- 3. WORDPRES-DASHBOARD
- Dashboard Menu
- Screen Options
- Welcome
- Quick Draft
- WordPress News
- Activity
- At a Glance
- PART 2:SETTINGS
- WORDPRESS-GENERAL SETTINGS
- WORDPRESS-WRITING SETTINGS
- WORDPRESS-READING SETTINGS
- WORDPRESS-DISCUSSION SETTINGS
- WORDPRESS-MEDIA SETTINGS
- WORDPRESS-PREMALINK SETTINGS
- WORDPRESS-PLUGIN SETTINGS
- PART 3:CATEGORIES
- WORDPRESS- ADD CATEGORY
- WORDPRESS-EXIT CATEGORY
- WORDPRESS-DELETE CATEGORY
- WORDPRESS-ARRANGE CATEGORY
- PART 4:POSTS
- WORDPRESS-ADD POSTS
- WORDPRESS-EXIT POSTS
- WORDPRESS-DELETE POSTS
- WORDPRESS-ARRANGE POSTS
- WORDPRESS-PUBLISH POSTS
- PART 5:MEDIA
- WORDPRESS-MEDIA LIBRARY
- WORDPRESS-ADD MEDIA
- WORDPRESS-INSERT MEDIA
- WORDPRESS-EXIT MEDIA
- PART 6:PAGES
- WORDPRESS-ADD PAGES
- Title
- WYSIWYG Editor
- Text Insertion
- Publish
- Page Attribute
- Feature Images
- WORDPRESS-PUBLISH PAGES
- WORDPRESS-EDIT PAGES
- WORDPRESS-DELETE PAGES
- PAGES 7:TAGS
- WORDPRESS-ADD TAGS
- WORDPRESS-EDIT TAGS
- WORDPRESS-DELETE TAGS
- PART 8:LINKS
- WORDPRESS-ADD LINKS
- WORDPRESS-EDIT LINKS
- WORDPRESS-DELETE LINKS
- PART 9:COMMENTS
- WORDPRESS-ADD COMMENTS
- WORDPRESS-EDIT COMMENTS
- WORDPRESS-MODERATE COMMENTS
- PART 10:PLUGINS
- WORDPRESS-VIEW PLUGINS
- WORDPRESS-INSTALL PLUGINS
- WORDPRESS-CUSTOMIZE PLUGINS
- PART 11: USERS
- WORDPRESS-USER ROLES
- WORDPRESS-ADD USERS
- WORDPRESS-USER PHOTO
- WORDPRESS-EDIT USERS
- WORDPRESS-DELETE USERS
- WORDPRESS-PERSONAL PROFILE
- PART 12:APPEARANCE
- WORDPRESS-THEME MANAGEMENT
- WORDPRESS-CUSTOMIZE THEME
- WORDPRESS-WIDGET MANAGEMENT
- WORDPRESS-BACKGROUND
- ADVANCE
- HOST TRANSFER
- WORDPRESS-VERSION UPDATE
- WORDPRESS-SPAM PROTECTION
- WORDPRESS-BACKUP & RESTORE
- WordPress Files Backup
- WordPress Database Backup
- Restoring WordPress Files
- Restoring WordPress Database
- WORDPRESS-OPTIMIZATION
- WORDPRESS-RESET PASSWORD
- Advance Diploma in SEO: On Page Optimization & Off Page Optimization
- Meta tag Optimize
- Canonical tag Implementation
- SWOT Analysis of Web site
- Title
- Holding Tags in Contacts
- Link title Tags
- Disruption
- Contact of webpage
- Image Alt Tag
- Google site map Creation
- Google site map Submission
- Web page Weight/Rank
- Keyword research/Analysis
- Keyword Proximity
- Keyword Density
- Internal link Building
- Internal link structure
- Footer keyword optimization
- Reboot file optimization
- Reboot file optimization
- Anchor text
- URL renaming/re-writing
- Web Master Tool
- Yahoo/blng feed Submission
- Article Submission/Classified Submission
- etc....
- Social Media Optimization-SMO
- Definition Of Social Media Optimization
- Types Of Social media/Key terms to understand
- How social media Influence Audience N Google
- Developing Unique contact Positioning N Voice
- Interacting Social media into Your website M blog
- How to choose right Social Media for your Business n Branch Behaviors & Cultural Standard for Social Media Linking All Social Media Account
- Video Optimization
- Using YouTube
- Social Bookmarking
- Using Slide Share
- Using Flickers
- Pintrest
- Contact Sharing
- Using Business Review Sites
- Blog Commenting
- Optimizing Social Media Content
- Marketing on TWITTER
- Using Twitter For Business N Brand
- Marketing on Facebook
- Creating FaceBook Pages
- How to Promote FaceBook Pages
- How to Advertise on FaceBook Pages
- etc....
- PCC Training Introduction
- What is Pay Per Click Marketing?
- Introduction & benefit of PPC
- Other Pay Per Click Provider
- What is Google Adwords
- How to Set Up PPC Camping
- Google Adword Network
- Search - Searching On Google(.com, .in, .ph, .etc)
- Searching Partners(AOL, Eathlike Powered By Google, Site Search)
- Setup PPC Campaign
- Google Adward Structure
- PCC Campaign Navigation
- Using Multiple Account
- What is 'Click Through Rates' CTR
- What is Impression
- What is Cost/Conversions?
- What is Tracking Code?
- What is Keyword Research?
- Difference Between SEO & PCC Keyword
- Keyword Popularity Search Volume
- Categorize Keyword In Ad Group
- Keyword Types; Exact, Phrase
- Create Effective Ads Ad Groups
- Measurement Of Title
- Description of URL
- AD That produce Between ROI
- Using Ad Extension
- Adwordswrapper.com
- What is Bidding?
- What is Quality Score
- How is Quality Score Effect On bids
- Google Analytics
- Introduction to Web Analytics:
- What is Web Analytics
- Propose of Analytics in Internet Marketing
- Admin Interface
- Setting Up an Account And Web properties
- Managing Account/user
- Google Analytic Interface
- Home Tab/Real Time Data
- Dashboard
- Widgits n coutemise dashboard
- Intelligent Element
- Shortcut/Interface Feature
- Date Selection and Comparison
- Exporting Reports
- Coustemising Dashboard
- Emailing Report
- Advertising
- Adword data Anyslisis
- Kayword Posting
- Taraffice Source
- Overview of Taraffice Source
- Source Direct Search
- Organic/Kayword Anylisis
- etc...